Conversion rate optimisation

In an era of increasing competition, acquiring traffic - both paid and organic - is becoming more and more expensive. What if you could increase e-commerce sales without investing more money in generating visits? It is possible! Conversion optimization is here to help. What exactly is conversion? If you run an online shop, a conversion for you is a customer action that directly or indirectly translates into your profit:

• setting up an account,
• subscribing to a newsletter,
• filling in the form,
• downloading the e-book,
• asking questions or any other form of contact,
• booking a service appointment,
• product purchase.

Conversion rate, on the other hand, is the ratio of the number of conversions to the number of visits to your website.

If you are running an online business, you naturally aim for the highest possible conversions. Meanwhile, it happens that users encounter all sorts of obstacles in their way and consequently leave your site. This could be a page loading too slowly, unintuitive site navigation, poor quality, unresponsive content, lack of a responsive version for mobile devices, problems within payments, etc. CRO, or conversion rate optimisation, is a process that allows you to make a difference: to remove these barriers and ultimately achieve your goals.

What's more, you don't need an increase in traffic for that! At Sempai, we will carefully
analyse all the elements of your website and propose and implement changes - we will
convert your existing traffic into more orders, successively increasing their value in the process.

Why is conversion optimisation so important? Just take a look at some statistics:

• 1 second delay in loading a page results in a 7% drop in conversions (Source: KISSmetrics)
• The use of video on a website can increase conversion rates by 86% (Source: Eyeviewdigital)
• 61% of consumers read reviews before making a purchase (Source: Kyleads)
• Personalised CTAs convert 202% better than standard ones (Source: Hubspot)
• Reducing the number of form fields on a page from 11 to 4 can result in a 120% increase in conversions (Source: Unbounce)

CRO Agency - how do we work?

Almost 70% of small businesses do not have a written CRO strategy (Source: CXL). Without a set direction for change, your actions will be largely chaotic and even impossible to evaluate and assess. Making changes is, therefore, extremely important.

Not sure how to get started? That's what we are here for! As a Google Premier Partner Agency, we also specialise in conversion rate optimisation - we have been doing this for 15 years. We have prepared specific site optimisation solutions for you that will translate into an increase in your website's conversion rate:

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When is conversion optimisation necessary for my shop?

Conversion optimisation is necessary wherever existing e-commerce measures are not delivering the desired results. Conversion rate optimisation will also work well for new online shops. This will give you a goal and a measurable conversion rate to help you plan your next steps.

Conversion optimisation is necessary when you know or suspect that: your website is not designed according to good UX practices, the content on your site does not meet the needs of your users and does not lead to a final purchase, the site loads slowly, there is no clear and intuitive interface that meets customer expectations. A conversion optimisation process is also worth introducing when a website does not inspire confidence in customers and does not answer questions that may arise during the purchasing process.

Thus, conversion optimisation is useful for you to study user behaviour on your website. This process will help draw conclusions and show what needs to be changed in the online shop to increase the website's efficiency rate.

What does the CRO process look like in online shops?

It is difficult to talk about conversion optimisation without a prior audit. Analysing customer behaviour on your website and reviewing its technical aspects is key to ensuring that the conversion optimisation process brings the desired results. Therefore, in the first place, you should focus on content audit. Conduct a site analysis and you will find out the ] potential of your website, what generates the highest rejection rates and what the purchase process looks like based on the customer experience.

This is followed by reviewing the site for UX and checking all the paths the user travels before performing the actions specified in the conversion. We test the clarity of the site, its structure, whether it allows users to intuitively move through the stages of the purchase funnel or whether it allows them to find the answers to relevant queries that arise during the execution of the actions specified in the conversion.

Only after such a thorough analysis of the site is it possible to introduce appropriate measures that will produce the desired results and make the conversion satisfactory.

What are the typical challenges during a website CRO?

Conversion optimisation is a series of actions taken to achieve specific results. However, it is important to remember that there is a real person behind the decision. Thus, one of the biggest challenges here is the human factor. Encouraging the user to make a purchase and then return to a particular website. It is also not easy to predict the behaviour of potential customers.

The conversion optimisation process is a thorough analysis of not only empirical data, but also UX research. To analyse user behaviour and improve conversion rates, it may be necessary to introduce advanced external analytical tools and web analytics activities. Also challenging are errors and deficiencies in the site, which often require the intervention of a programmer to fix, and sometimes even an unusual industry or specific products or services, where it is difficult to optimise certain conversion rates.

We have prepared several packages especially for you, responding to your specific needs.

CRO - good practice

If your website is not user-friendly - they will leave to buy a product from your competition. Using CRO best practices, we will increase your conversion rates, meaning many more users will perform the desired action i.e. make a purchase or complete a form.

Your website is a powerful tool that can either significantly support your business goals or become a barrier to your business growth. When a website is not intuitive and users find it difficult to navigate, their visits do not result in the action you want - i.e. a purchase. If you are asking yourself at least one of the following questions:

• Is the user's waiting time for my website to load optimal, how to shorten it to increase the effectiveness of the website?
• Is my website built in a way that is usable for visitors and in line with current UX
• trends?
• Is the presentation of my offer on the website tailored to the user's needs and easily
• lead them to a purchase?
• Do I make it easy for the user to find what they are looking for on my site?
• Do I provide customers with comfort and security during their purchase?
• Do I take care of users who have left the site, whether making a purchase or not?

Contact us!

We will conduct detailed empirical analyses of your website and actions taken by users in its area.

The CRO Good Practice Package includes:

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Conversion optimisation for e-commerce

• Do you feel that the potential of your online shop is greater than the conversions indicate? With the right optimisation, we are able to raise it, significantly increasing sales. We will thoroughly examine your offer, user behaviour and website, drawing on the experience of our specialists.
• Do you want to study user behaviour on your website in detail and draw conclusions aimed at improving your website's performance indicators?
• Do you want to know which pages users start and end their visit to your website in order to diagnose opportunities for improvement?
• Are you thinking of comprehensively analysing your offer in search of both its strengths and weaknesses for improvement?
• Do you need a lifecycle analysis of your customers and their values in a broader perspective? You notice other errors and deficiencies on the site (e.g. 404)?

If your answer to at least one question is 'yes', it is a sign that you need conversion optimisation support.

What distinguishes e-commerce leaders in their industries from other companies? They appreciate the value of on-site conversion optimisation. A 1 or 2% increase in the conversion rate results in a doubling of sales at a relatively low cost when compared to the budgets needed for other marketing activities.

Conversion optimisation for e-commerce includes both empirical analysis of website usability, user purchase paths and more advanced UX research based on external analytical tools.

Conversion optimisation package for e-commerce:

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Dedicated CRO implementation

This is the most comprehensive solution for improving conversions on your website. Opt for comprehensiveness through detailed analysis and verification of ideas with tests. Join the,ranks of market leaders using individually refined CRO strategies.

• The median conversion rate (CR) for most websites is approx. 2,3%.
• Those above the median reach CRs of up to five times higher (Source: Wordstream).

What is the key to their success? Implementing a comprehensive conversion optimisation
strategy.

Dedicated CRO implementation is the most comprehensive solution for onsite conversion optimisation. It includes not only recommendations for changes in the area of your website, the implementation of which will increase the onsite conversion rate, but also, among other things, A/B tests to verify the proposed solutions. On average, companies that successively increase the conversion rate on the website carry out 50% more tests than others. (Source: econsultancy)

If:

• you would like to check, test and implement various functionalities in search of optimal solutions,
• you expect recommendations for onsite optimisation changes with their verification in the form of A/B tests.

Contact us!

The Dedicated CRO Implementation package includes:

What are the costs of conversion optimisation?

How much does conversion optimisation cost? As it happens in e-commerce, it depends. You can take basic action from as little as PLN2,500. However, if you need really effective conversion optimisation and an extended package, these can be in the order of PLN3,000 or even PLN4,000.