Senpai (read: Sempai) is a Japanese person with seniority, a senior colleague. It is no accident that we chose this name. Working in areas such as SEO, paid search campaigns or website auditing and optimisation requires continuous improvement, developing one’s competence, patience and cooperation..
We manage more than 850 Google Ads accounts. We run high performance campaigns, mainly for clients in the highly competitive e-commerce segment.
We are aiming to establish long-term relationships. Our experience has shown that this always pays off the most for all parties. Thanks to a long-term, consistent optimization, clients obtain higher profits from their online sales. We, in turn, get the possibility of flexible testing and drawing conclusions, which translates into a greater effectiveness of our actions, also for the other clients.
It works. Regardless of the duration formally established in the original contract. Afterwards, up to 97% of clients continue their campaigns with us, extending the cooperation indefinitely.
We are official partners:
Prizes & awards
We started our adventure with search engine marketing more than 15 years ago. Initially, we provided performance marketing services as a 2-person team, which over 15 years has grown to over 110 specialists located in three offices: in Białystok, Kraków and Częstochowa.
Sempai are more than a hundred ultra-talented individuals. We are proud of each and every one of them and very much look forward to creating #sempaiteam together!
Our management
Sebastian Suma
CEO
For 17 years involved in the Internet industry, especially performance marketing. Managing Director of Sempai, a brand specialising in search engine marketing and web analytics, and Kohai – a content marketing agency.
Sebastian is a regular speaker at national and international industry events, addressing topics related to search engine marketing or running and growing an agency. Co-author of ‘Conversion in e-commerce’, a book on good practices for increasing e-sales. Author of the podcast series ‘Data-driven marketing’.
Head of the IAB Poland SEM Working Group. Member of Podlaskie INFOTECH technology cluster, lecturer at Białystok University of Technology in the field of Internet Marketing
Adam Cieśla
COO
In the industry since 2006. Director of Operations at Sempai. Organises the work and development of the team handling projects for key clients. Previously as a manager in the SEM department, he conducted audits, implemented strategies, designed and optimised campaigns based on web analytics. Performance marketing expert for e-commerce. Google Ads and Google Analytics trainer.
Adam’s international successes include:
Adam has been performing regularly on the industry stage for 16 years now, including the opportunity to perform at such prestigious events as:
In addition, Adam has trained dozens of people as part of the Sempai Academy and has appeared at industry barcamps on more than one occasion (e.g. InCommerce).
Marcin Stańdo
Client Development Director
He has been involved in the interactive industry for over 15 years. From the very beginning with Netarch. Currently, since the establishment of the Sempai brand, he has been ensuring that the services provided by the agency meet the expectations to the highest possible extent, and the number of satisfied customers has been constantly growing.
Rafał Kondratowicz
Head of Client Service
joined the ranks of Sempai four years ago. As Head of Client Service at Sempai, he is responsible for managing a Client Service team of more than a dozen people and the induction of new employees. On a day-to-day basis, he also serves the agency’s key clients, including: Sferis, Gift of Dreams or Koszulkowo. The campaign he co-developed for evita.sklep.pl made it to the finals of the international Google Premier Partner Awards 2018.
Rafal has been involved in the interactive industry for 8 years. Prior to Sempai, he gained experience at leading Polish interactive agencies such as Socializer, Think Kong or Open Gate. He carried out activities for many recognisable brands, including: Tiger, Smyk, Prima Coffee, Proama. The campaign ‘Packets of Gratitude’, which he co-created with Think Kong, was awarded at Cannes Lions.
Sebastian Puchała
Head of Social Ads
Facebook Ads Team Manager, who is obsessed with data and customised forms of customer outreach. Certified specialist in the technical implementation of Facebook in the Marketing Partner for Technical Services programme. At Sempai, he manages the Facebook Ads department, including responsibility for: audits, valuations, creating and implementing Facebook ad campaigns, and conducting in-house and client training. In addition to his strictly performance-based activities, Sebastian is a keen filmmaker and has been mastering this craft for almost a decade.
Filip Biszczak
Head of Google Ads
at Sempai since 2015. He is responsible for planning strategy and handling Google Ads campaigns for the agency’s key clients. His portfolio includes brands such as Showroom, DeeZee.pl, TXM, Gift of Dreams and Wojas.
At the international Google AdWords Premier Partners Awards in EMEA 2017, his campaign case studies received nominations for the top prize in 3 categories: Search Innovation, Mobile Innovation and Growing Businesses Online. Also nominated in GPPA EMEA in 2019 with a campaign for Showroom.ppl. Filip’s campaigns have been awarded at the semKRK awards in 2020 and 2021 and nominated for the European Search Awards.
He also has a track record of speaking at industry conferences and trade fairs.
Krzysztof Janosiewicz
Head of Marketplace & Paid Ads
At Sempai, Krzysztof manages and coordinates the work of Google Ads specialists. He is also responsible for the planning, implementation and optimisation of Google Ads campaigns for the agency’s key clients, as well as the development of paid campaign services on other platforms, including Linkedin Ads.
Winner of the semKRK 2018 and 2022 awards, finalist of the Google Premier Partner Awards 2018 and 2019 and the European Search Awards 2022. He regularly appears on the stages of prestigious SEM conferences in Poland, including semKRK. He teaches postgraduate courses in Ecommerce Manager and Internet Marketing at the Bialystok University of Technology.
Shaban Dżelili
SEO Team Manager
Manages and coordinates the work of the SEO team at the Sempai agency, ensuring the effectiveness of activities and achieving intended goals. He is also responsible for comprehensive planning, implementation and execution of SEO campaigns for key clients. The supported projects include recognizable brands such as: Deichmann, iSpot, PWN and SFmeble. The campaigns he co-created were awarded 3rd place in the SEO category in the national semKRK 2022 competition and were nominated for the finals of the European Search Awards 2022.
Ewa Filipik
Chief Financial Officer
In Sempai, she is responsible for broadly understood finance, financial liquidity management and management accounting. Introduces processes for identifying, analyzing, interpreting and communicating information to management to help achieve business goals.
She is an economist by education and has been working in this profession since graduating. She started with accounting and profitability analyses. An analytical mind and budgeting training helped her pursue controlling, among others: in planning and analyzing business areas in terms of efficiency.
She has professional experience in the trade, production and service industries, which facilitates understanding of the product and service production cycle and allows the use of financial, operational and external data to support the decision-making process.
Małgorzata Cichocka
Marketing Team Manager
In Sempai since 2015. She started her career path in the agency as a marketing specialist, currently she coordinates the work of a team of several people whose goal is the broad promotion of Sempai services.
The marketing department at Sempai is responsible, among others, for: for cooperation with implementation departments in the creation and updating of offers and their promotion, the agency’s participation in industry competitions, organization of the Incommerce series and the Sempai Academy.
Kraków
ul. Dobrego Pasterza 13/6, 31-416 Kraków
+48 (12) 398 78 04
+48 511 367 704
Białystok
al. Tysiąclecia Państwa Polskiego 6 15-111 Białystok (2. piętro)
+48 786 865 319
Częstochowa
ul. Dekabrystów 41 lok. 801 42-215 Częstochowa (8 piętro)
+48 512 784 144
CSR
As #SempaiTeam, we are keen to get involved in various community initiatives. We believe that business can - and even should! - serve a higher purpose 🙂
We regularly participate in, among others:
Moto Mikołaje Białystok
For 3 years now we have been responsible for managing this initiative's online campaign in social media channels. Many of our employees are also involved in the campaign personally.
Charity soccer tournaments
Every year we participate in 2 charity football tournaments in our region. Not only are we having a great time together but also have the opportunity to do something benefitting others.
Sempai UKS Częstochowa
In September 2020, for the first time under the Sempai sash, the adult team of UKS Hetman Częstochowa competed in the 1st League Chess Team Championship. Our collaboration is ongoing.
Trade associations
We have also been actively educating the e-commerce industry in Poland for many years.
We are a member of the largest industry associations in Poland:
Izba Gospodarki Elektronicznej
Izba Gospodarki Elektronicznej (The Chamber of the Electronic Economy) represents and promotes the interests of companies related to the electronic economy market in Poland, with particular emphasis on those affiliated to the e-Izba (e-Chamber).
IAB
IAB Poland brings together the largest web portals, advertising networks, media houses and interactive agencies in the country.
INFOTECH Klaster Technologiczny
The Podlasie technology cluster was created to join forces of entities operating in the sector of new technologies. It organizes educational events for entrepreneurs from the Podlasie region.
