This is no joke! We started activities on April 1 and after 4 months recorded a 2.5-fold increase in revenues from Microsoft Ads!

November 14, 2023
Reading time ~ 4 min.

We have been cooperating with Microsoft Advertising as a Channel Partner for another year and we are convinced that our partnership is the beginning of fruitful cooperation. It’s time to present further effects that confirm that Microsoft Advertising by Sempai is a bull’s-eye!


  • ROAS increase from 188% in april 2023 to 865% at the end of August 2023
  • 2.5-fold increase in Client revenues

About our cooperation is a Polish online drugstore that offers original makeup and care cosmetics as well as cosmetic accessories from well-known and popular brands. The store has been operating on the e-commerce market since 2004.

We cooperate since 2018 

The drugstore industry is very demanding – intense competition, both from Polish and foreign stores, makes it worth fighting for every customer. That’s why we decided to use a new, not yet exploited channel for gaining traffic and sales in the store – Microsoft Advertising.


The goals we set for ourselves when taking action in the Microsoft Advertising advertising system are:

  • ROAS increase
  • increasing the scale of sales

How do we do it?

As one of the few Channel Partners in Poland, we were able to guarantee our client,, the highest quality and safety in this promising expansion of the new advertising area.

We started in full swing on April 1, 2023 – although the date has rather joking associations, we approached the campaign for completely seriously.

We focused on the following activities:

  • implementing conversion tracking and verifying its accuracy,
  • building product campaigns based on a purchase funnel (4 campaigns – each of them is responsible for different phrases: general, long-tail or the lowest quality – in order to adjust appropriate rates for each group),
  • remarketing using dynamic remarketing,
  • selected search campaigns,
  • monitoring searched phrases and successively excluding irrelevant ones,
  • regular optimization of campaigns at the device level, RLSA lists.

This is how the effects of our actions are presented on the chart:

Microsoft Advertising case study

What’s next? We do not rest on our laurels – we constantly improve the campaign. We constantly expand the structure and study trends to get even more out of it and thus maximize the Client’s profits.

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