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Focus on performance

Performance marketing in social media is characterized by its low cost, advanced targeting possibilities and large scope.

Knowing the advanced targeting options and being experienced in mixing campaigns oriented towards various targets, we will build brand awareness, make the users like and remember you, and increase your sales.

Facebook ADS

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Focus on performance

Currently Facebook is definitely the biggest and the fastest developing social network in the world. It is estimated that the users log in on Facebook on average as much as 14 times a day! Taking into account a huge number of potential customers, it is worth to invest in social media marketing, but not only image-wise.

Facebook and paid ads located there are a perfect base for sales activities. And that’s exactly what we do best.

Advantages of Facebook ads:

  • precise targeting – you target only those users who meet the criteria set by you
  • remarketing – your ads will be shown to the users who previously visited your site
  • favorable payment model – CPC or CPM
  • support of other advertising activities
  • measurability – on Facebook you can measure if your marketing campaigns/activities are effective

In Facebook campaigns we use::

  • New Facebook Pixel – it helps monitor the conversion, optimize the campaign and increase its effectiveness while minimizing the costs
  • Remarketing – each person that has visited your site, or has taken some specific actions, will be reminded of your business
  • Dynamic ads – creating appropriate and time-adjusted campaigns on the basis of the products viewed on your site or in your app
  • Carousel ads – presenting 3 to 5 pictures with links in one ad to direct the recipients to a specific place on your website
  • Ad tags – thanks to tagging an ad, as required for Google Analytics reports, we are able to measure effectiveness of marketing activities in social media, which applies also to campaigns on Facebook

Od aktywacji CSS przez Sempai w naszej kampanii produktowej CPC spadło o 19% . Postanowiliśmy przerzucić te oszczędności na dodatkowe kliknięcia, dzięki czemu sprzedaż z kampanii z miejsca wzrosła o ponad 30%.  Planujemy kontynuować naszą współpracę z Sempai, w tym sukcesywnie zwiększać budżety na kampanię produktową z wykorzystaniem Sempai Shop.

orteo
Jarek Rękas, Co-founder Orteo

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